The Folds
Over the years, I have seen on a number of occasions, people tell us the name of a fold for their leaflet, only for us to understand it as something else. This is nobodys fault, as, if we are told by somebody (usually the boss) that this is the name for something, we take it as correct. The print industry however, has a set of names for folded leaflets and that is what we are going to list here. Why? Mainly to help people get the correct quote – if we are told that something is roll folded and it comes in as a concertina folded...
read moreWorking Out The Weight
A common question here in the Estimating department, is how much a leaflet or brochure would weigh. This information is useful to you if you are working out postal or delivery costs. So, here we are, a quick guide to “Working Out The Weight” The Formula – (Dimension X / 1000) x (Dimension Y / 1000) x grammage x leaves Example – A4 Leaflet on 150gsm Dimension X = 210mm (210 / 1000 = 0.210) Dimension Y = 297mm (297 / 1000 = 0.297) Grammage = 150 Leaves = 1 So the formula looks something like this :- 0.210 x 0.297 x...
read moreGreen Britain Day
Today is Green Britain Day, a day where the focus is to become greener and reduce our carbon foortprint. It’s something that ABWellan have been doing for a while now and the change to vegetable based inks, better paper and waste recycling, FSC accreditation, amongst many other steps, have helped us become a greener company. With the FSC accreditation, we are also able to offer you and your clients a way of becoming greener when it comes to print. If you would like to know more, please contact Lisa Prismall, who will be more than...
read moreStanding Out From The Rest
Over the next few weeks we will highlight areas that can help your print stand out from the rest. Not only will we explain the process involved, but some of the pitfalls and things to avoid. Some examples of the processes are :- Foil Blocking Blind Embossing UV Varnishing Special Colours Laminating Different Stocks Finishing Subtle additions of any of the above can really enhance your print – and they aren’t as expensive as you’d think. Good design is one thing, and the inclusion of one or more “extra”...
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